Rogue Business Consultancy
Explaining an operating system for a business without a single diagram of a funnel.
- Industry
- Business consultancy
- Service
- Brand website
- Year
- 2026
- Location
- Leeds
- Status
- In-house brand site
About the project
01The brief
Rogue sells something hard to picture: a redesign of the systems, processes and structure behind a business that has grown faster than the way it operates. The site needed to make that tangible in a few screens, hold the attention of founders who do not read long pages, and only invite enquiries from businesses that were a genuine fit.
02The design
The idea is Chaos to Structure. The homepage opens with scattered fragments that resolve into a grid as the page loads, and the rest of the site keeps that discipline: a dark grid ground, a fixed rail down the left with a dot for every section, and an interactive map of the parts of a business the work touches. A timeline walks through the three stages of an engagement so the process is visible before anyone asks.
03How it works
Twelve pages built around two clearly separated offers, with a comparison that makes the difference obvious. Every form requires a name, business name, email and phone number with inline messages, and a section of straight answers replaces the usual case-study filler.
The finished site.
The homepage from top to bottom, the phone layout beside it and two sections up close.
What was delivered.
A static build on Cloudflare with a password-protected preview, animation that fails safe if scripts are blocked, and a build script that assembles the pages from fragments so edits stay fast.
Key features
- Fragments-to-grid opening sequence
- Left rail navigation with section dots
- Interactive business map
- Engagement timeline
- Fail-safe animation system
- Forms with inline validation
