BAHN Auto Scent
A car fragrance brand with a premium product and a stock theme that made it look like every other shop.
- Industry
- Car fragrance
- Service
- E-commerce redesign
- Year
- 2026
- Location
- UK
- Status
- Client work
Before and after.
The site the business had, against the one designed for it. Drag the handle to compare.
BeforeAfter
About the project
01The brief
BAHN Auto Scent sells Air Perfume and luxury aerosols inspired by designer fragrances, on Shopify. The store ran Dawn, Shopify's default theme, with very little changed, so it looked like thousands of other shops. The hero headline carried a spelling mistake, the products sat below a full-screen banner, and a comparison table still had rows left over from the template it came from.
02The design
BAHN was shown two directions and chose Autobahn: a white page, asphalt black and a condensed, road-sign style typeface, with the owner's own line, Drive. Refresh. Arrive., over a full-bleed cabin photo. The products dock across the bottom of the hero, so the range is visible on the first screen. Orange appears in one place only, a campaign band built from the owner's Oud artwork.
03How it works
Someone buying a car fragrance wants to know what it smells like, which format suits them and how to use it. Each scent names the fragrance it is inspired by, a spec table compares the whole range side by side with Add to bag on every row, and three steps explain how to use it. A bag drawer keeps people on the page, and every price comes from the product itself, so a sale never contradicts the copy.
The finished site.
The homepage from top to bottom, the phone layout beside it and two sections up close.
What was delivered.
A custom Shopify theme built on Dawn: a redesigned homepage with the hero and product dock, Grand Tour proof, reviews, formats, the campaign band, spec table, steps and FAQs, plus a restyled product page, bag and footer. Products, collections and pages were set up on a preview store so the owner could use it before launch. The theme installs into BAHN's existing Shopify store, so orders, customers and the domain stay where they are.
Key features
- Range docked in the hero
- Side-by-side spec table
- Oud campaign band
- Bag drawer
- Prices only from the products
- Kept on Shopify
